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How valuable is a Super Bowl halftime performance to an artist’s brand?

Artists don’t get paid for performing the Super Bowl halftime show, yet it remains one of the most prestigious and sought-after gigs in the industry. Professor of Marketing Sheri Lambert breaks down the value of performing (for free) on one of the world’s biggest stages. 

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Professor of Marketing Sheri Lambert explains why artists perform the Super Bowl halftime show for free.
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Temple Owls dance team shines at the college dance nationals

The Temple Spirit Squad, consisting of cheerleaders and the Diamond Gems dance team, recently traveled to Orlando, Florida, to compete in the 2025 UCA and UDA College Cheerleading and Dance Team National Championship at the Walt Disney World Resort from Jan. 17 to 19.

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A look at the Temple dance team’s journey to fourth place in the nation in game day routine and 10th place in hip-hop at UCA and UDA College Nationals.
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Black History Month: 28 hidden gems from the Charles L. Blockson Afro-American Collection

From magazines to posters and instruments, here are some of the collection’s most unusual items. 

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The Charles L. Blockson Afro-American Collection highlights some of its rarest items.
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Giving peace of mind: Temple launches Calm Health app for employees

The Health and Well-being Division and Human Resources now offer full-time employees a free subscription to the popular mental health app to enhance wellness.

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Temple is providing a free subscription for full-time employees to Calm Health, a mental health app that helps users manage stress, sleep better and more.

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