New campaign seeks to raise profile of Temple arts
If you’re a lover of the arts, you don’t have to go far to find a variety of creative offerings on Temple’s Main Campus. From dance to fine art, the university’s artistic community creates a roster of impressive programming, including free or low-cost concerts, dance performances, master classes and guest artist recitals each semester.
In an effort to expand Temple’s creative reach even further, Vice Provost for the Arts Robert T. Stroker has launched the arts@temple advertising campaign. The campaign will run throughout Philadelphia, southern New Jersey and northern Delaware.
According to Stroker, the purpose of the effort is two-fold.
“The first is to raise awareness of the high-quality arts events that take place at Temple each year to the general public and thousands of alumni and friends of the university,” he said. “Secondly, the ads will drive traffic to a new website, arts.temple.edu, which includes links to arts events and related academic programs, an arts calendar and venue map and giving opportunities.”
The colorful ad campaign will appear throughout Philadelphia, southern New Jersey and northern Delaware on 20 SEPTA bus routes, 70 regional rail car interiors and on digital displays at Suburban Station, on a billboard near Center City, in the Friday Weekend section of the Philadelphia Inquirer and on Philadelphia Magazine’s webpage. The campaign will reach over 1 million people in the region — many of whom are Temple alumni, friends, faculty and students.
The exposure is designed to advance a simple message, says Stroker.
“The arts are not only alive and well at Temple, but accessible and affordable to everyone, including students,” he said.