Posted February 19, 2008

Temple earns accolades for communications initiatives


The Division of University Communications has earned five 2008 Accolades from the Council for Advancement and Support of Education District II, as well as five awards from CUPRAP, an organization for communications professionals from colleges, universities and independent schools, for its excellence in print and online publications.

CASE supports university programs that aim to strengthen alumni relations, communications, fundraising, marketing and other areas. The organization has a membership of more than 3,000 colleges and universities worldwide. Temple is a member of District II, which includes the Mid-Atlantic states, Puerto Rico, the U.S. Virgin Islands and Ontario, Canada. CUPRAP is dedicated to advancing the professional development of its members who work in public relations, media relations, marketing, publications, sports information, web and graphic design. The group has nearly 400 members from 100 institutions across the state.

'T Means More' ad campaign
Photo courtesy the Neiman Group
The 'T Means More' ad campaign, designed to promote the special qualities of Temple alumni, has earned a bronze award from the Council for Advancement and Support of Education (CASE) District II.

“These awards attest to the strength of our approach to communicating about Temple to all of our audiences — the university community, potential students, the media, alumni, Philadelphia, the world,” said Stuart Sullivan, vice president for Institutional Advancement, which oversees University Communications. “The Temple message is stronger and more clear than ever. I’m pleased that this is now being recognized by our peers.”

‘T Means More’

The popular and widely recognized “T Means More” campaign promotes the ambition and determination, creativity and persistence of alumni. It was created to increase Temple’s visibility and enhance the emotional connection between the university and its alumni.


The campaign was launched this fall, appearing in a variety of media forms including television, radio, print publications and billboards throughout the Greater Philadelphia area showcasing specific words such as “initiative” and “determination.”


Creative marketing

The “See for Yourself” recruitment campaign was a strategic shift in branding and marketing, transforming the university’s traditional 48-page viewbook into a 16-page documentary-style book that teases a glimpse of urban college life and encourages a campus visit.

Working closely with University Photography, senior designer Bob Frawley incorporated the “See for Yourself” look and feel across all print and web materials to create a coherent new brand identity for Admissions. This package won a silver CASE award, and the web book won a gold award from CUPRAP.

Admissions credits this campaign as one of the reasons Temple enrolled 4,400 new freshmen — 500 more than planned — which led to the establishment of a first-ever waiting list for acceptance to the university, according to Karin West Mormando, associate director for Admissions.

Creative Services also developed an identity campaign to create a more visible presence for the Temple University Center City campus, centering on its convenient location near City Hall and targeting working adults as its primary audience.

Working with a limited budget, senior designer Gail Starr created a new brand for TUCC that uses a vibrant color palette to capture the “excitement” of the city location.

See For Yourself
Designed by Robert Frawley/Temple University
The cover and an inside page from Admissions' "See for Yourself" reimagined recruitment campaign, which Admissions credits as one of the reasons Temple had to establish its first-ever waiting list for acceptance to the university. "See for Yourself" has won a silver award from CASE and gold from CUPRAP.

Using a revised TUCC logo as the foundation, Starr developed an identity package that includes two program brochures, three course guides, 10 window banners, one subway poster, five print ads, four identification passcards and a faculty directory — all working together to create a dramatic impact for TUCC.

Creative Services also won awards for an opera poster designed and illustrated by senior designer Christa Barlow and an annual report for the College of Health Professions that featured the collaborative efforts of Starr, photographer Ryan Brandenberg and freelance writer Jennifer Baldino Bonet.

Getting alumni involved

Whether big or small, everyone enjoys a gift — even a university. That’s the message of “Think Different,” the annual fundraising brochure created by Alumni and Development Communications. The single-page design shows how even small donations can make a big difference, encouraging alumni to think differently about giving, said Director Ingrid Thack.

In addition to the brochure, the Alumni and Development Communications’ staff continues to keep alumni connected to Temple through a monthly electronic newsletter. The newly redesigned newsletter, @ Temple, informs alumni of events and programs monthly with a clean, easy-to-read format that’s consistent with the alumni and friends web site,

News Communications

The Temple Times, the weekly newspaper produced in the Office of News Communications, is designed to build a strong sense of pride among staff, faculty and students by making positive and well-written news stories easily available to every member of the Temple community, said Editor Betsy Winter Hall.

“Temple is a really big, vibrant place and it’s our mission to bring a sense of community and pride to everyone from Main Campus to Tokyo,” she said.


While the Temple Times speaks to a Temple audience, Temple’s message reaches far beyond campus. News Communications created a CD-ROM for friends and members of the university community that highlights the biggest national and international media stories featuring Temple’s research, programs, faculty and students — including The New York Times, the Chronicle of Higher Education, CNN and several local television news shows. The “Temple Today” CD-ROM also includes Temple’s virtual tour, produced by Mary Beth Kurilko while in her position with Enrollment Management for Admissions. Kurilko is now the director of Web Communications at Temple.


And the winners are…

Temple has been working hard to make sure everyone knows what the university has to offer — and it’s getting noticed. University Communications recently earned 10 awards for its work promoting Temple.

University Communications

"T Means More" campaign

CASE bronze (Advertising: Multimedia Packages)

Creative Services

"See For Yourself" Admissions viewbook, designed by Bob Frawley

CASE silver (Student Recruitment: Packages); CUPRAP gold (Print/Viewbooks)

Temple University Center City branding campaign

CASE bronze (Institutional Identity Programs)

College of Health Professions annual report, designed by Gail Starr

CUPRAP silver (Print/Annual Report)

Boyer Opera posters, designed by Christa Barlow

CUPRAP silver (Print/Posters)

Alumni Communications

"Think Different" annual fund brochure

CASE gold (Visual Design in Print: Single-Page Publications)

"@ Temple" alumni e-newsletter

CASE silver (Newsletters: Electronic)

News Communications

Temple Today CD ROM, edited by Ray Betzner and Mary Beth Kurilko

CUPRAP silver (Electronic/CD ROM/Video)

Temple Times, edited by Betsy Winter Hall and Kevin Gardner

CUPRAP bronze (Print/Newsletters)

— Written by Karen Shuey

for News Communications