In 2009, the San Francisco Giants experimented with continuously adjusting ticket prices based on demand. The New York Mets will adopt the same model next season. Joris Drayer of Temple studied the impact of "dynamic pricing:" "When this dynamic pricing started, people hypothesized, 'Oh, this is going to devastate the secondary ticket market' because, all of a sudden, if there is a big drop in demand, well the team can do that (drop prices).…It hasn't happened that way because of those artificial price floors and ceilings that are absolutely going to exist."