In an opinion piece, Temple librarian Steven Bell asks, “What if instead of being forced to buy a $160 textbook, your students had access to a compendium of online resources handpicked and customized by you, and available at no cost to them, unless they preferred to purchase a low-cost, print-on-demand copy? In this Wild West phase of textbook evolution, faculty have a real opportunity, and perhaps a responsibility, to make the decisions that allow them to play the role of sheriff and bring order to a chaotic landscape. The alternative is having publisher solutions forced on them.