Grabbing newest tech gadget is an event in itself

In a world where the next big thing happens every next minute, the gap is now gaping among personal technology users: There are those who must have the latest iteration immediately, and those who are happy to ride on the technology horse that has carried them thus far. For some, committing early helps advertise to others who you are and what you value. "If you are a big fan of Apple products, standing in line on the first day is an event, like people who stand in line, say, for Springsteen tickets," said Steven L. Johnson, director of social media programs at Temple's Fox School of Business.
April 20, 2011 | Philadelphia Inquirer