in_the_media

Philadelphia Inquirer - July 23, 2010

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Philadelphia Inquirer



Former Eagles quarterback Donovan McNabb currently has marketing deals with Nike, Verizon and Air Tran Airways, among other titans. Experts don't expect new QB Kevin Kolb to duplicate this immediately. Like any quarterback, winning is the only recipe. In time, Kolb could absorb a large chunk of McNabb's sponsors. But not yet. "You don't just come in with that kind of cache," said Joe Mahan, a sports marketing professor at Temple's Sport Industry Research Center. "[McNabb] didn't come in and demand the same level of respect he did in year 10 or 11. I don't think companies will automatically jump to Kevin Kolb."