Using marketing techniques he learned as vice chairman of the credit card company Advanta, Warren Kantor founded Benefits Data Trust in 2005 to find seniors eligible for government benefits and sign them up. The trust now has filled out more than 200,000 applications to help low- and moderate-income seniors enroll in state and federal aid programs. "He thinks large-scale," said Nancy Henkin, executive director of Temple's Center for Intergenerational Learning. "He's not someone who sets up a pilot for two or three years. He has a sense of urgency about righting wrongs."