A hot new book on stands right now is Fifty Shades of Grey. It's a modern, erotic take on the romance novel with elements of domination, and women can't seem to get enough. Temple sociologist Julia Ericksen said she understands the book's popularity because a lot of women fantasize about being dominated: "But we're not saying that these fantasies represent what women want — I don't think they are," Ericksen said. "Men's porn is all about the sex; women's is all about desire."