in_the_media

Philadelphia Inquirer - October 26, 2010

Media Outlet: 

Philadelphia Inquirer



The stories that promoter Larry Magid has collected over four decades could fill a book. In the coffee-table tome My Soul's Been Psychedelicized, Magid teams with Philadelphia Magazine's Robert Huber in compiling posters and photos taken at the original Electric Factory, Spectrum, Tower Theater and the second Electric Factory. The book has been an eye-opener to Magid's editor, Janet Francendese of Temple University Press. "It's really amazing to see how instrumental Electric Factory was in putting Philadelphia on the map as a [rock] city," she said.