Home / Department of Marketing

Department of Marketing

Subodha Kumar pictured.
Want to increase in-person sales? Offer a flat shipping rate online
Type: News Story
A new study from Fox School of Business faculty member Subodha Kumar details how online shipping rates drive in-person sales
May 29, 2025
Joydeep Srivastava pictured behind a white wall with tons of brand logos.
New study shows how innovation helps new brands stay ‘on brand’
Type: News Story
A study from Temple faculty member Joydeep Srivastava shows how consumers associate newer brands with being more innovative than older ones.
October 16, 2024
Vinod Venkatraman pictured with a Netflix screen behind him.
Don’t impinge the binge: Why viewers choose to binge-watch television series
Type: News Story
New Temple research outlines why viewers choose to binge-watch
June 18, 2024