Keith Quesenberry, professor of advertising in the School of Communications and Theater, will present his paper "What Makes a Super Bowl Ad Super?: Five-Act Dramatic Form Impacts Super Bowl Ad Ratings," and present his GIFT (Great Ideas for Teaching) entry "YouTube Brings Dull Law and Dead Philosophers to Life: How Internet Video Can Engage Your Students and Activate Learning" at the 2010 conference of the Association for Education in Journalism and Mass Communication.