Can Florida-based coupon company break into the Philly market?

Media Outlet: 

Philadelphia Inquirer

More than 20 years ago, Brian and Sharon Squires (both Temple '79) built MoneySaver Coupons Inc. around a unique concept at the time — a direct-mail coupon book. Their company now reaches more than 800,000 mailboxes, predominantly in Florida. Now MoneySaver hopes to gain a foothold in the Philadelphia region. "This is a space that's going to be very difficult to break into," said Michael Smith of Temple's Fox School of Business. "It is a very crowded space."