No one disputes that it will be great for Cincinnati’s image when it hosts Major League Baseball’s All-Star Game in 2015. But will the game bring $60 million or more to the local economy? Economists say measuring the event’s direct economic impact is difficult. “It’s tough to put a dollar figure on anything,” said Joel Maxcy, a sports economist at Temple's School of Tourism and Hospitality Management. “But it’ll be like one big advertisement for Cincinnati.”