When speaking of the popularity of Japan’s hentai games, it is easy to condemn the country as a sexist and repressed culture with a government that chooses to look the other way. Part of that would be true, but the reason hentai continues to thrive in a country as progressive as Japan is a complex cultural issue. Kyle Cleveland, associate professor of sociology at Temple University in Japan, explains that the outrage from critics is borne through the prism of their own cultures. "Japan is a patriarchal society. It has been historically and remains to this day," he said. "It's no surprise that this is expressed in mass media and pornography. The moral entrepreneurs that are scrutinizing Japan have both a feminist history and cultural tradition that is simply not in play in Japan."