in_the_media
Fan backlash over NBA lockout likely won't hurt season
Posted Dec 4, 2011
Media Outlet:
"SportsWeek" (Philadelphia Daily News)
Will fan backlash over the now-resolved NBA lockout linger into the season? To answer, "SportsWeek" enlisted Joel Maxcy of Temple's Sport Industry Research Center. "Despite all the grumbling and the 'who needs the NBA anyway' talk during the lockout, once the season starts, I expect the effect on ticket sales and TV viewing will be negligible," Maxcy said. The Sixers' new owners will likely also get a pass from any fan ire over the labor dispute. But they need to win. "Ultimately, fielding a competitive and winning team is what will put fans in the seats and keep the building full," he said.