According to a new study by Temple's Fox School of Business, mothers are taking cues on what fashion and beauty products to buy from their teenage daughters. Glamour editor in chief Cindy Levy and psychotherapist Robi Ludwig joined "The Today Show" to continue the national discussion on the "consumer doppelganger effect," Fox marketing professor Ayalla Ruvio's term for one person's intentional mimicry of another. On a live appearance on NBC 10, Ruvio explained daughters' reactions to their mothers' copycat behavior: "They do like the fact that the mothers look younger, but they were like, 'I wish they could do that in a different way.'"