Fox marketing expert analyzes Super Bowl ads

When you're paying $3 million for 30 seconds of airtime for a Super Bowl ad, you expect your spot to stick the landing, not fall on its face. But as long as people are talking about your ad the next day — enthusiastically or scornfully — you probably got your money's worth. "Everyone thinks they know what makes a good Super Bowl commercial," says Susan Mudambi, associate professor of marketing at Temple's Fox School of Business. "Everyone is an expert critic on Super Bowl ads."
Feb. 8, 2011 | Philadelphia Inquirer