Past research in the area of consumer behavior has tended to focus on the unconscious influence of role models and celebrities on adolescents and the influence of children on family purchases. But a new study by Temple marketing professor Ayalla Ruvio broadens the existing mimicry literature by uncovering the factors that lead mothers to intentionally copy, or "doppelgang," their daughters' style. "It's far more profound than simply buying the same products or brands," says Ruvio. "It's about intentionally wanting to have the same identity."