More schools are offering social-media minors, concentrations, majors and programs. "The next generation of business leader must also be a social media leader," said M. Moshe Porat, dean of Temple's Fox School of Business. Fox class offerings include "Social Media Innovation," which is organized as a quest with points and badges. "The purpose of the course is for students to understand what social media is, to understand how it can be of value to businesses and other organizations and then to learn that there are better or worse ways of implementing and using social media," said Steven L. Johnson, who teaches the course.