A special Chronicle report on the use of social media in the college admissions process highlighted the Temple Made campaign and the university’s innovative use of social media — including Instagram and Twitter — to connect with prospective undergraduate students. The result: a big institution feels smaller and more personal. “It means something to the student on the other end,” said Ron Vitale, director of electronic communications at Temple. Also quoted in the report are Karin Mormando, director of undergraduate admissions; Nicole Naumoff, associate vice president of marketing and communications; and Hillel Hoffmann of University Communications.