It's hard to pass up a good deal

When is a sale too good to pass up? When it's a bankruptcy or liquidation sale of course! Or is it? "Pricing is psychological. When you say a low price, people say, 'Oh wow, it must be a good deal so I think I'll go take a look at it'. And when you sensationalize it — use something like 'final sale" or "liquidation' — people say, "Wow, I’m going to really save a lot of money,'" said Richard Lancioni, of Temple's Fox School of Business.
March 10, 2011 | CBS3