Jay-Z's blueprint for baseball

Media Outlet: 

Public Radio International’s “Marketplace”

Add one more line to Jay-Z’s long and lucrative resume: sports agent. The hip-hop star nabbed New York Yankee second baseman Robinson Cano. Jay-Z taking an interest in baseball could help with an issue that has recently frustrated the game. “There is a significant problem facing Major League Baseball in terms of the diversity of their audience,” says Temple University sports economist Michael Leeds.