Little downside to employee use of social media

Facebook has 500 million members and Twitter another 200 million — numbers that are growing all the time. Business and employee use of social media has very little downside, says Steven L. Johnson, an assistant professor of management information systems at Temple's Fox School of Business. "Whether they know it or not, every Fortune 1000 company has some kind of online reputation that is being formed and re-formed every day by what people are Tweeting and putting on Facebook," Johnson said. "Companies can monitor that, or they can participate in the discussion — or they can just put their heads in the sand."
April 1, 2011 | Treasury & Risk magazine