in_the_media

Los Angeles Times - July 8, 2010

Media Outlet: 

Los Angeles Times



Tonight, ESPN will air "The Decision," a live show in which LeBron James is set to unfurl his future with maximum fanfare. James' unusual announcement arrangement with ESPN — complete with a glitzy one-hour prime-time special that promises to devote the advertising proceeds to charity — is already raising eyebrows for its infomercial-like feel and its apparent creation of a new standard for a star breaking his or her own news. "It crosses a line whether it is a donation or a direct payment to LeBron James," said Chris Harper, an associate professor of journalism at Temple.