MyYearbook changes to MeetMe, but can it compete? 

Media Outlet: 

Bucks County Courier Times

MyYearbook is changing its name to MeetMe to better reflect the company’s mission to be the top social networking site to meet new people. Steven L. Johnson, an assistant professor of management information systems at Temple’s Fox School of Business, said the MeetMe name is an appealing rebranding in a crowded space. But for the company to be successful, "they will need compelling content that attracts users and a welcoming community that retains them.”