Viewing your car as an extension of yourself can lead to aggressive driving, according to a new study by Fox School of Business marketing professor Ayalla Ruvio. The findings "suggest that the perception of the car as an extension of the self leads to more aggressive behavior on the road rather than increased driving cautiousness," and that "individuals may view cars and the road space they occupy as their territory and will seek to maintain control over it and defend it as necessary," the authors concluded.