in_the_media

November 24, 2010



(There is no link to this report.)

In a year when Mickey Mouse dances, Big Foot roams wild and dinosaurs act like pets, retailers aren't waiting until Black Friday to unleash their deals. Customers have taken notice. The sales are earlier this year. Richard Lancioni, professor of marketing at Temple's Fox School of Business, says stores are waging a price battle because it will resonate with customers. "The smallest difference in price will create — in their eyes — money."