Room, food and beverage giveaways offered by Atlantic City’s casinos draw customers away from competitors rather than attract new visitors, according to a study co-authored by Seul Ki Lee of Temple’s School of Tourism and Hospitality Management. If the casinos want to draw more and newer visitors, they should consider offering travel reimbursement, free parking or other options. “I can safely assume that by increasing travel-related comps, they would benefit as a market,” he said.