When Mark Corpus and Mark Capriotti wanted to expand ReAnimator Coffee, they didn’t go to a bank. Instead, they turned to a hyperlocal crowdfunding website. Crowdsourcing can be used in many ways. For example, the Clorox Co. has a site called CloroxConnects, through which it solicits ideas from consumers, inventors and employees. “There are a lot of companies that are experimenting with their own in-house version of that,” said Robert C. McNamee, academic director of Temple's Innovation and Entrepreneurship Institute.