in_the_media
STHM study: Visitor centers and website boost Chicago tourism
Posted Oct 26, 2011
Media Outlet:
Crain's Chicago Business, Travel Agent Central
New visitor centers and websites for Chicago tourists have prompted visitors to extend their stays, increase their spending and plan return visits. A study co-authored by Daniel R. Fesenmaier of Temple's School of Tourism and Hospitality Management found that explorechicago.org brought $172 million in tourist spending to Chicago last year. City tourism centers added another $32 million. The study was commissioned by the Chicago Office of Tourism and Culture.