When Temple Admissions needed help in attracting more applications from prospective undergraduates, Philadelphia’s Neiman Group was challenged with breaking through the higher ed marketing clutter. Neiman leveraged the university's robust social network to reach out to students, faculty, staff and alumni, asking them to share photos of life at Temple via Instagram with the hashtag #TempleMade. The photos were used to populate a newly designed admissions viewbook and other materials. The campaign earned Temple and Neiman a Social Media Icon Award.