Graffiti tags mar the grand façade of The Divine Lorraine; yet to many, the building holds the key to a massive renaissance that would restore North Broad Street to a grand boulevard. Ken Finkel of Temple's American Studies program says the building was built to make a statement, and to be a destination. "The material is different. It's not red brick like the rest of the city," he said. Finkel says Broad Street was once a prominent address — a lot of people wanted to live there. Who knows? he says. Maybe they will again.