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Toronto Globe and Mail - March 30, 2010

Media Outlet: 

Toronto Globe and Mail



The Globe and Mail's automotive column, "Driving it Home," cited a Wall Street Journal opinion piece by Jeff Kingston of Temple University, Japan Campus: "Well, it looks like Toyota Motor is having great difficulty putting a lid on this stink. The stink, of course, is Toyota's ongoing problem involving brakes and accelerators. As Jeff Kingston noted recently in the Wall Street Journal, in Japan there is a proverb: 'If it stinks, put a lid on it.' But as Toyota has learned, this was exactly the wrong approach here. Toyota, as Kingston writes, initially denied, minimized and mitigated the problems it was facing."