U.S. Open serves as a textbook case in sport marketing

Media Outlet: 

KYW News Radio

This week's U.S. Open can serve as a textbook case in sport marketing. In fact, Temple sport and recreation management Assistant Professor Joe Mahan plans to discuss it in his classes. He attributes a lot of the Open’s growth to Tiger Woods, who has attracted fans and sponsors that fuel media coverage and create buzz around major events. “It brings so many eyes and so many more dollars to the table,” he said.