According to a new Temple Fox School of Business study, if you view your car as part of your identity, you’ll also believe the road around you is your personal space, which results in aggressive driving. "If somebody is walking down the street with a stick and tries to hit you, you’ll probably act aggressively back," explains Ayalla Ruvio, an assistant professor of marketing at Fox and the study's lead author. "Some drivers show the same kind of behavior on the road. If someone cuts you off, even accidentally, you might act aggressively to defend your space."