The Surgeon General has reported that even one cigarette can harm you. Jennifer Ibrahim of Temple's College of Health Professions and Social Work believes America needs to keep up bans and social marketing. "There is a cost associated with a media campaign or awareness campaigns for a smoke free policy, and we know that you get a larger bang for your buck out of that. You are impacting more people with a population-level intervention, than solely a one-to-one smoking cessation interaction," she said.