A front-page story in The New York Times “Science Times” section featured the research of Gil Yosipovitch, chair of dermatology in the School of Medicine at Temple and director of the Temple Center for Itch. Yostopkovich attempts to answer the scientific question: “Why does it feel so good to scratch an itch?”

“This is just the beginning of a big era,” he said. “In the next five years I predict there will be drugs targeted specifically for itch. We’re in the middle of the tip of an iceberg.”