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Revolutionary research from the Fox School of Business found that rooms with warm scents resulted in consumers' preference for luxury items and an increase in their overall spending.
Marketing Professor Maureen Morrin, along with a collaborative research team, found a definitive connection between warm scents, consumer preference for luxury items, and an increase in overall spending. These revolutionary findings, which are the first of its kind to examine the connection between temperature-related associations, spatial perceptions and sense of self-importance, were published in the Journal of Marketing in January 2015. Read more about this groundbreaking research in consumer behavior, as featured in Fox School news.
- Erica Brooke Fajge