The Pittsburgh Pirates' success on the field this season will mean higher ticket prices next year. "They've got to do it now," said Michael Jackson, director of graduate programs in sport and recreation management at Temple's School of Tourism and Hospitality Management. "Adrenaline is flowing. People are so excited about the team. The backlash will not be really strong because of the psychological factor of competition. As long as they're hot, you have to capitalize on it — but you cannot bust the bank."