Friendly's new Ultimate Grilled Cheese Burger Melt replaces the traditional bun with two grilled cheese sandwiches. At 1,160 calories, this mega-calorie burger is gracing menus at a time when we know more about obesity then ever before and many restaurant chains list calories on the menu. Gary Foster, director of Temple's Center for Obesity Research and Education, says he thinks he knows who this appeals to: "It may be adolescent males who think, 'I don't to have pay attention to calories. I'm tough. I'm macho. I'm going to live forever.'"