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Current Big East enters new era as 'American Athletic Conference'
Posted Apr 3, 2013
The current Big East Conference has announced that it will be renamed the American Athletic Conference and will rebrand across all platforms, associations and media at the conclusion of the 2012-13 sports seasons. In making the announcement yesterday after unanimous approval by the conference's Board of Directors, Commissioner Mike Aresco said the new name "is a nod to tradition, but at the same time makes clear our determination to be a conference with national impact and appeal."