|After extensive user testing, focus groups and surveys, a newly designed Temple homepage is almost ready to launch. A collaborative project from the department of Web Communications, Computer Services and Zero Defect Design, the new web site has been overhauled for better usability and easier navigation, with an emphasis on communicating the university’s strategic messages.
The site will be available for preview until Wednesday, Feb. 13. To preview it, visit the link under "News@Temple" on the existing homepage. You can also access it at http://develop.temple.edu/newsite. Take advantage of this opportunity to give feedback before the site goes live. Share your comments by e-mailing firstname.lastname@example.org, or by clicking "Website Feedback" at the bottom of each page.
“The main objectives are for the site to be more representative of today’s Temple, while helping users navigate the site with a cleaner, more usable interface,” said Director of Web Communications Mary Beth Kurilko.
“Also, this site will always be in beta — meaning a web site should be an evolving, fluid, living communications vehicle,” Kurilko added. “Gone are the days of a site sitting unchanged until the next big redesign. Incremental redesign is the most effective way to manage a web presence.”
Only the homepage and a series of first-level pages carry the new look. Other sites on Temple.edu do not need to make any design changes to their sites, as long as they are in compliance with Temple’s Graphic Identity standards. A Web Style Guide will be launched this summer to guide online use of logos and color palettes, with additional resources such as a guide to web writing, tips on information architecture and conducting user testing.