brands
Fox study reveals the cost of corporate silence on social issues on social media
Type: News Story
Research from Temple University’s Fox School of Business studies the effect of corporate activism on contentious social issues.
February 12, 2025
New study shows how innovation helps new brands stay ‘on brand’
Type: News Story
A study from Temple faculty member Joydeep Srivastava shows how consumers associate newer brands with being more innovative than older ones.
October 16, 2024