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Fox study reveals the cost of corporate silence on social issues on social media
Type: News Story
Research from Temple University’s Fox School of Business studies the effect of corporate activism on contentious social issues.
February 12, 2025
Joydeep Srivastava pictured behind a white wall with tons of brand logos.
New study shows how innovation helps new brands stay ‘on brand’
Type: News Story
A study from Temple faculty member Joydeep Srivastava shows how consumers associate newer brands with being more innovative than older ones.
October 16, 2024