marketing
Type: News Story
New research from Sunil Wattal and Vinod Venkatraman found that distractions can also help, not always hinder, a consumer’s recollection of advertisements.
September 5, 2025
Type: News Story
A new study from Fox School of Business associate professor Jay Sinha outlines how micro-influencers can be used to target Generation Z through marketing is the utilization of micro-influencers.
March 18, 2025
Type: News Story
A study from Temple faculty member Joydeep Srivastava shows how consumers associate newer brands with being more innovative than older ones.
October 16, 2024
Type: News Story
A study from Temple faculty member Crystal Reeck encourages individuals to rethink how they see past regrets.
August 28, 2024
Type: News Story
New Temple research outlines why viewers choose to binge-watch
June 18, 2024
Type: News Story
Angela Polec named vice president for strategic marketing and communications
October 19, 2023
Type: Accolade
While in New Orleans for the Annual American Marking Association International Collegiate Conference, the Temple AMA chapter took home ten awards, including second place in the Bronze Collegiate Chapter Award and the award for outstanding faculty advisor.
March 27, 2013
Type: News Story
Prospective students, parents, alumni and the broader community will now have easier access to the information they are seeking about Temple with the launch of a newly redesigned website at www.temple.edu.
December 12, 2012