Sunil Wattal
If at first you don't succeed, try, try again?
Type: News Story
A new study from Temple faculty member Sunil Wattal looks at how rejections are conveyed
October 14, 2025
Distracted viewers can be prime targets for ads, Temple study finds
Type: News Story
New research from Sunil Wattal and Vinod Venkatraman found that distractions can also help, not always hinder, a consumer’s recollection of advertisements.
September 5, 2025
Inane influence: How nonserious product reviews affect online sales
Type: News Story
New Temple research outlines how pseudo-reviews impact consumers’ intent to purchase a product.
May 22, 2024