In a nod to regionalism, the minor league hockey team that will play in Allentown starting in 2014 won't be named after the city but instead will be called the Lehigh Valley Phantoms. And keeping the team name Phantoms could help attract fans who followed the team when it played in Philadelphia a few years ago. "It's pretty hard to make a hockey fan," said Daniel Funk, a sports marketing expert at Temple's School of Tourism and Hospitality Management. "It's easier to borrow a hockey fan."