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The new Commercial Advertisement Loudness Mitigation (CALM) Act, will prevent TV ads from playing at a louder volume than the programs during which they air. Loud TV commercials have been a frequent complaint from consumers. Dennis Silage, professor of electrical and computer engineering at Temple, said that the audio for TV commercials will likely be monitored and adjusted to make the volume consistent across programs. The overall cost will be miniscule, said Silage, and the change will not affect consumers at all.