Is Google's privacy shift a net loss?

Media Outlet: 

Philadelphia Inquirer

When Google instituted its new privacy policy, it reignited debate about personal privacy on the Web. The Inquirer's John Timpane noted that the term "privacy policy" is misleading. It's not about you, he wrote, it's about advertisers. Google makes money selling advertisers information on users and their Web behavior: who does what, who likes what. David Post, a professor at Temple's Beasley School of Law, said, "They're monetizing those eyeballs; that's how the business works."