For the second straight day, a study conducted by the Temple Fox School of Business garnered international media attention. Lead author Ayalla Ruvio and her team polled mother-daughter pairs on their fashion and shopping habits and found that mothers often see their daughters as style experts and copy their fashion habits. Mothers have "jobs, houses to run," said Ruvio. "They don't have time to monitor the media to see what is hip, [and] what is not. Just by mimicking the daughters they get a shortcut as to what is the right look to be young and hip."